The Real Reason Why Kids Aren’t Saving

by | Feb 13, 2015 | Banking and Finance | 0 comments

For some banks that has already provide product saving for kids, it always interesting to see how their promote their products. What banks done is they treat a kid like really a kid. Which actually none of the kids would care about the promotion it self. That would be the real reason why kids aren’t saving.

Kids are the young customers. And bank should really understand what actually the kids want, what makes them drive into action to save their money. By treating kid like a kid, is not going to be effective while this young customers actually want to be treated like a grown up people.

Is about behaviour of saving money, what kids might wanted is they want to have an experience like their parents. For example in our daily life, kid always following what we do, from the small things such washing hands, brushing teeth, how we moaning when we wake up. Thus little thing that kid love to follow.

Furthermore, this thing banks might need to consider when they promote and selling their saving product for kid. For either of this purposes banks need to first consider what we are outline in this following presentation

There more banks can do in how to sell saving product for the kid in the right way. Parents are the most closest person to them, consider not to robe parents money, but think about to giving them a quality education about how to financing.

How do you feel about this? Any thoughts? Leave a comment below, or contact us.

Andika Dewanto
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Andika Dewanto

Head of Digital Marketing at empathic.MARKETING
Experienced in market entry consultancy.  Passionate traveller, a poet at heart, and the creative powerhouse behind empathic.Marketing.
Andika Dewanto
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